USCE SHOPPING CENTER

The concept behind USCE, the largest shopping centre in Serbia, plays on contrasts between exteriors and interiors: the strong identity of its facade is reflected into unique geometries and unexpected colours while the bright interiors convey lightness and happiness.
Hence, the essential peculiarity of the interiors is the predominance of natural lighting, which has been studied and enhanced through white interiors and distinctive ceiling shapes.

AXD Studio’s involvement in the design process consisted in supporting Savastano Venezia & associates during the detailed design phase for the facades, entrances & ceilings definition.

Info

  • Year: 2009
  • Location: Belgrade, Serbia
  • Status: Completed
  • Area: Gross area 130.000 sqm
  • Value: Confidential
  • Client: SAVASTANO VENEZIA & ASSOCIATES for CHAPMAN TAYLOR ARCHITETTI